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What is this auction?

To celebrate a decade of riding dapper for men’s health, The Distinguished Gentleman’s Ride and our helmet partner, Hedon, have brought together 10 artists from around the world to create 10 unique helmets to be auctioned off in 2021. Each incredible artist is provided with a helmet shell and challenged to create a masterpiece of their choosing that expresses their artistic style on an unconventional canvas.

Where are the funds being donated?

All proceeds going directly to The Distinguished Gentleman’s Ride’s charity partner, Movember.

What size and certification are the helmets?

All helmets are size Extra Large, and are ECE approved.

While they might fit your head and be approved for your road use, they may be better suited to the mantlepiece as they are unique, one-of-one, custom designs.

When does the auction finish?

The auction will finish on 10th October 2021 at 21:00 UTC.

How do I register to bid on a helmet?

To bid you will need to register first by clicking here.

To get started we will need to verify you and will require your:

  • Full Name
  • Email
  • Credit Card (Your details will only be saved and not debited without approval)
  • Full Address

How do I enter a bid?

Bidding is only in USD.

After logging in, simply enter any amount above the current bid. You must enter a bid in $10 USD increments.

An email will be sent to you with a confirmation of your bid.

How does the watchlist work?

You can add any helmet to your Auction Watchlist.

Once added you will be emailed and notified anytime there is a new bid.

What happens if I win the bid?

Congratulations. You will be the owner of a unique custom helmet.

We will be in contact with you once the auction ends to confirm the final bid and notify you before we auto-debit your credit card. If you need to pay with an alternate method we can arrange that separately.

After the payment is confirmed, we will confirm the shipping address and get the helmet shipped out to you directly from Hedon in the UK. Shipping will be via Fedex or DHL.

I have made a bid in error. How do I remove it?

To remove a bid, please contact us at and we will get that removed immediately.